You started a small business and want to expand it, but don't have much money to spend on your advertising needs. This really isn't a problem because there are many ways to advertise your business using free options.
The internet is an excellent vehicle to promote and disseminate information to reach the four corners of the world. Here are some of the ways you can use the 'net for free advertising for your small business:
Avail of press release opportunities to introduce your products or services. Press releases can be used to promote an event or to launch a new product. They're an easy way to promote your company and you can submit them to several different directories online. Some of these websites are free, while others charge a fee that is nonetheless very much less than what a traditional advertisement will cost.
Enter a discussion site. At first glance, your message will seem not reach a great number of people. There are sites that allow a link to your website in your profile signature. The link will allow interested forum visitors to find out more about your products or services. They'll pass on that information to other people they know who may be looking for what you have to offer. If you join message boards that nicely complement your company's products, then you may be able to post on the forum letting everyone know what you have that they need and where they can get it. You'll have to check the forum's Terms of Service to see what's allowed.
Maintain a blog or a podcast. People will see what is in your blog of podcast, and those interested will be regularly checking you out. Some of these people will point traffic from their own blogs to yours and relay the links to their friends.
Use social networking sites. By doing so, you will be meeting other people with whom you can share information and exchange ideas about common interests. Perhaps you can act as the go-to- guy and promote your product through the process of mutual link exchanges with other sites. There are popular websites like Squidoo that allow the showing of pages on any subject of interest, and specialized websites with particular contents like the environment or the schools.
Use article marketing. If you have articles with keywords of your website in several linked sites, your website will pop up more often and attract more traffic. Search engines are programmed to find keywords, so the more articles with your keywords there are, the more traffic will be channeled to your site. Even if you are not marketing online, you can promote your products or services in the net with minimum or no cost at all. Today's business reality demands that business should have online exposure if they hope to reach customers in all sector of society.
The internet is an excellent vehicle to promote and disseminate information to reach the four corners of the world. Here are some of the ways you can use the 'net for free advertising for your small business:
Avail of press release opportunities to introduce your products or services. Press releases can be used to promote an event or to launch a new product. They're an easy way to promote your company and you can submit them to several different directories online. Some of these websites are free, while others charge a fee that is nonetheless very much less than what a traditional advertisement will cost.
Enter a discussion site. At first glance, your message will seem not reach a great number of people. There are sites that allow a link to your website in your profile signature. The link will allow interested forum visitors to find out more about your products or services. They'll pass on that information to other people they know who may be looking for what you have to offer. If you join message boards that nicely complement your company's products, then you may be able to post on the forum letting everyone know what you have that they need and where they can get it. You'll have to check the forum's Terms of Service to see what's allowed.
Maintain a blog or a podcast. People will see what is in your blog of podcast, and those interested will be regularly checking you out. Some of these people will point traffic from their own blogs to yours and relay the links to their friends.
Use social networking sites. By doing so, you will be meeting other people with whom you can share information and exchange ideas about common interests. Perhaps you can act as the go-to- guy and promote your product through the process of mutual link exchanges with other sites. There are popular websites like Squidoo that allow the showing of pages on any subject of interest, and specialized websites with particular contents like the environment or the schools.
Use article marketing. If you have articles with keywords of your website in several linked sites, your website will pop up more often and attract more traffic. Search engines are programmed to find keywords, so the more articles with your keywords there are, the more traffic will be channeled to your site. Even if you are not marketing online, you can promote your products or services in the net with minimum or no cost at all. Today's business reality demands that business should have online exposure if they hope to reach customers in all sector of society.
0 comments:
Post a Comment