Sunday, 18 March 2012

About Insurance Education and the Insurance Industry

By Ed Hulse


There are many sales agents that sell risk coverage products whose aim is to make sales hence may not offer full information about the products since what they offer them is what enables them sell. They tell the potential customers what they believe will enable them make a sale, something that goes against the fair principles of insurance education and the insurance industry. This is a reason why people lack confidence in insurers and also their agents.

Every insurer these days have an education department that aims at educating the public about the packages on offer and other important things. It is through these informative programs that the customer confidence is promoted hence leading to improved relationships.

It is not only the insurer itself that is supposed to educate the public about how they can benefit from the products. This is a task that is also done by its agents and intermediaries to help reach to as many people as possible. Risks are of diverse nature and it is through these learning programs that potential risks are identified and correct packages chosen The customers benefits immensely from these programs since they help reduce or mitigate risks that stand on the way of the insured.

Without knowing what risk reduction is, what products are available and benefits that are derived from buying coverage, there is no way that the consumer confidence is promoted. This is important for the long term relationship which is very crucial in risk coverage.

There are learning packages geared towards a certain class of people. Not all the programs intended to educate the public are the same hence there is need to ensure that the needs of all people are catered for. This is in line with the products available and which are targeted at different classes of persons.

The good thing that insurers have fully appreciated the link between insurance education and the insurance industry and have come up with programs to ensure that their customers have all the information to enable them make an informed decision.




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