Thursday, 2 February 2012

Tips For Choosing Webinar Software

By Ken Morrison


Webinar software is a lot more common these days than it was before. A growing number of companies are using it for broadcasting to an increasingly dispersed workforces that cannot be asked to be present in the office for meetings. There are various features that make this software a lot more effective for other reasons as well.

First and foremost is the matter of how much it costs. Management in most companies are sick of investing in IT products and solutions only to find it out of date before the wrapping comes off. The point here is that there's no cause to worry in this case, since webinar software solutions can be a web-based hosted solution with a flat monthly or annual fee for access.

This eliminates any and all expenses associated with hardware, installation & maintenance, training, upgrades, etc. All that participants need to do is access the solution through a web browser and log-in simultaneously to catch the broadcast. It is very cheap and very easy to use.

The features that could make it more effective include audio-visual support for webcams and multimedia content, application integration and desktop sharing. These things would make it much more of an interactive team meeting than a 1-way broadcast. An effective solution would thus allow for everything from a PowerPoint presentation to a team meeting for debugging code.

An important feature that is essential, is an archive system. It's fashionable (and eco-friendly) these days to go paperless and companies need to maintain very comprehensive digital records that need to be well indexed and also searchable. In order to do this, the software will need to have a secure database in which to store every single byte of data transmitted during all the webinars.

None of this is anything out of the ordinary, and lots of providers have solutions that have all these features. The key, from a corporate point of view, is to narrow it down to a reliable webinar software provider with a spotless reputation and 24/7 support. This last filter will cut the list down to a handful, and it shouldn't be hard to select from one of these providers.




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