1. More purchasers
- What kind of referral program have you got in place? Most companies and sales people are horrible at getting referrals and it's regularly because they don't ask for them. There are all kinds of techniques to get referrals. If you get serious about it, you'll find that for each sale you get you can get an average of 3 to 5 referrals which could yield 1 or 2 further sales.
- Expanding or fixing your lead generation process is a critical step to getting more buyers. Get their contact info and market to them over the course of time since not everyone buys from you the 1st time they run across you. This way, you maintain top of mind awareness, so when they are ready to buy they purchase from you. Have you got a growing list of prospects?
2. Larger purchases
While it may be hard to double your average order size, you'd be shocked what you can do when you concentrate on this particular area. Fast food chains figured out a very long time ago how straightforward it was to get you to purchase a combo, larger size items or add a beverage, fries, for example. What can you bundle together that is more valuable in total and less expensive then if they were to buy each item separately? This works irrespective of whether you are offering a product or service.
3. More repeat business
- How are you engaging your present clients to inspire repeat business?
- Do you have a list of existing shoppers that you contact frequently?
- Do you know how often that contact process should be?
- Do sales people follow up to make sure they are getting along well or will they only call to make a sale?
- If your product has a long shelf life, what are you able to offer that adds value to your customers or enhances what they already have?
It can be 8 times as costly to acquire a new customer than it is to market to your current clients. It is also far simpler to sell something to someone right after they have bought from you. You can significantly ramp sales with these methodologies, and maintain that growth over extended periods. We've done it many times, so we all know it's something you should count on having the ability to achieve.
- What kind of referral program have you got in place? Most companies and sales people are horrible at getting referrals and it's regularly because they don't ask for them. There are all kinds of techniques to get referrals. If you get serious about it, you'll find that for each sale you get you can get an average of 3 to 5 referrals which could yield 1 or 2 further sales.
- Expanding or fixing your lead generation process is a critical step to getting more buyers. Get their contact info and market to them over the course of time since not everyone buys from you the 1st time they run across you. This way, you maintain top of mind awareness, so when they are ready to buy they purchase from you. Have you got a growing list of prospects?
2. Larger purchases
While it may be hard to double your average order size, you'd be shocked what you can do when you concentrate on this particular area. Fast food chains figured out a very long time ago how straightforward it was to get you to purchase a combo, larger size items or add a beverage, fries, for example. What can you bundle together that is more valuable in total and less expensive then if they were to buy each item separately? This works irrespective of whether you are offering a product or service.
3. More repeat business
- How are you engaging your present clients to inspire repeat business?
- Do you have a list of existing shoppers that you contact frequently?
- Do you know how often that contact process should be?
- Do sales people follow up to make sure they are getting along well or will they only call to make a sale?
- If your product has a long shelf life, what are you able to offer that adds value to your customers or enhances what they already have?
It can be 8 times as costly to acquire a new customer than it is to market to your current clients. It is also far simpler to sell something to someone right after they have bought from you. You can significantly ramp sales with these methodologies, and maintain that growth over extended periods. We've done it many times, so we all know it's something you should count on having the ability to achieve.
About the Author:
The Molosomar Team are professionals at online marketing for organizations that want more business. They go beyond just the technical stuff, helping their clients be more effective at converting potential customers into actual accounts. Molosomar specializes in the three keys to your online success - visibility credibility and conversion.
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