Wednesday, 25 January 2012

Why Logo Design?

By Quinn Harris


Brands are capable of creating a lasting impact on our lives. They are a de rigueur part of every free market and political system in the world. They represent freedom of choice. They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands can even embody the spirit of many nations, if not the spirit of an age.

But the most cogent truism about brands is their capability to transcend generalizations about a product's performance. These brands are the epitome of what customer loyalty is all about. With better ideas comes a more intense level of commitment to the product. The belief in a consumer in a certain brand reciprocates right back to the owner.

The best logo designers in the business are not just capable of making your logo look professional and business-like, they are also capable of ensuring that you have a logo that creates an impression that may as well last a lifetime. In the grand scheme of things, we often find ourselves wondering whether we should entrust the design of our corporate logos to somebody else, or whether we can do it independently. The answer to this question is not as simple as it seems. While the obvious answer may be no, the fact of the matter is that we do need professional logo designers because they are specialists in their field and are able to produce quality work that is distinct and one of a kind.

"Logo" is a word that encompasses so much nowadays - it could be a coat of arms, a sign, an emblem, a flag or some kind of symbol representative of the company. Observe the images we have included in this article - logotypes in their truest essence are what we normally construe as logos, whereas emblems are more of non-textual graphic images, if you can call them that. Emblems that are non-textual in nature are quite dissimilar from a true logotype.

Logo designers are an indispensable part of any business - they create designs that are puissant and recognizable even by people with no familiarity with the product. Think about Apple's logo or the logo of Windows, besides the obvious there is more than just what meets the eye. These logos are not only powerful because they represent a company, but they are powerful because of what they stand for. The best logo designers are capable of capturing the true essence of a business and making that small image created a symbolism of what they are. They are able to create a sound, solid logo that combines simplicity, easy recognition and authority in their design.




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